In 2022 Bolt approached us to make a commercial that would tell a
deeper story about their commitment to neutralizing the mobility footprint
of their ride-hailing and food delivery services.
Rather than focusing on promises alone, the campaign highlighted practical
steps Bolt was already taking, centering on an ambitious goal to spread 25 tonnes
of indigenous seeds, the equivalent of planting over 11 million tree seeds across
Kenya within the year.
The project was delivered in collaboration with Seedballs Kenya and
focused on regions where natural reforestation is unlikely to occur without
intervention. By dispersing indigenous seedballs in these landscapes,
the initiative supported ecosystem restoration while amplifying a locally
grounded, nature-led solution to climate action. The commercial captured
this intersection of innovation, responsibility, and environmental stewardship,
translating complex sustainability goals into a clear and human story rooted
in the Kenyan landscape.
Agency
Frage??
Production House
Content House
Producer
Chelagat Tum
DOP
Frage??
Genre
Commercial
Status
Completed 2022
